What I do
Service design
I take a strategic approach to improving the user experience of services across various sectors. Irrespective of the industry, service design focuses on understanding user needs and designing services that meet those needs. Using insights from user research I love to uncover user expectations and preferences, then prototype, test, iterate and refine ideas based upon real user feedback. By developing a core understanding of nuances specific to an industry or organization, I design services that fit the client’s unique constraints and requirements.
Team Leadership
As an empathetic and experienced leader, I base my team leadership style upon encouragement and trust. By empowering people to dive into challenges, with full support and belief in their ability, I promote growth and confidence. Conquering the human condition of ‘fear of failure’ means celebrating success, creating an environment where colleagues feel safe asking for help, and providing collaborative environments. This leads to team happiness and better solutions. I work hard to develop self-motivated and confident teams, building trust by always having their back and championing them to achieve more than they thought they could.
UX/UI Design
As a UX (User Experience) and UI (User Interface) designer, I find it deeply satisfying creating intuitive and user-friendly interfaces that reduce pain-points and bad experiences for real users of any product, whether digital or not. A well-considered UX creates better user journeys, making the customer/ provider relationship a happier one. Additionally, once I understand what’s not working, building a thoughtfully structured, visually appealing UI that helps users intuitively navigate websites or apps better is tremendously rewarding.
Visual Design
My background as a visual and graphic designer gives me a solid foundation for applying the visual design principles that make a designed environment appealing and easy to use. Whether a complex digital system or a poster, the core principles of design apply. I believe that ‘less is more’ and to simplify and introduce elegance in visual design is as important as designing content that ordinary people can relate to and understand.
User Research
I love user research as it helps me understand the needs, preferences, and behaviours of real users, as well as key stakeholders and subject matter experts. When we don’t gather insights from real users, designers often create solutions that fail to meet users' expectations or solve their problems. User-first design shows an understanding of what works and what does not, allowing for interfaces that are intuitive, enjoyable, and highly usable. I particularly love understanding users journeys, talking to them and empathising with the difficulties they encounter. This motivates me massively to make things better for them through design.